Do you have the courage to earn an extra $100.000 a year?

According to the national Restaurant Association it takes 120 of hard earned dollars of advertising Nation wide to bring a customer to a restaurant. Since people see an ad once every three times that they pick up a newspaper and it takes nine times of exposure to an ad for anyone to react. It will mean to advertise 29 times in any one throw away news paper to bring a customer to your restaurant. At an average of $275 for a small ad you will have to spend at least $7975 for each and every new guest. Most restaurant need a customer base of 15 to 20 thousand people to manage a good income since most guests patronize any specific restaurant 4.5 times a year. If you bring them back one more time during the year, then you have increased your basic income by 20%. Let say that you gross $500,000 a year an increase of 20% is $100,000. Just to wish "Happy Birthday to Your Guests," not bad

How do you bring your guests back one more time. Set up a Birthday Program through post-cards campaigns. Direct marketing is the only effective marketing that you can afford. Everything else is out of reach of the small restaurant owners.

We reach guests in your area for an average of $0.46 per household. Whenever you want more information about an effective post-card marketing give us a call we will give you the scoop at no charge and without any obligation on your part.
birthday program

What Really Makes Your Postcard Mailing Successful?

The biggest single factor in the success of your postcard mailings is who you send your postcards to.

You need a list of people or businesses to send your postcard offer to.

This can be a list of existing customers or prospects who have inquired as a result of any of your marketing efforts or a list which you purchase.

If you send a postcard offering a free 6 pack of beer with the purchase of 2 large pizzas to a list of purchasers of a "pay-per-view" boxing match (a list which you purchased from your local cable TV company), you are more likely to get a big response than if you sent the same offer to a list of the ladies auxiliary bridge club.

This concept is known as targeting. You either have a list (existing from your own records or the records of a person or business willing to cooperate with you by letting you use the list), buy a list (of people who are likely to be interested in your product or service because they are regular guests of your restaurant), or a list can be compiled using characteristics about your target market (this is more a reflection of the patrons that who patronize your business. e.g. : If your restaurant is a seat down instead of a pizza joint the mail list should be different.

When you don't pay enough attention to the list you select to mail to, you get a list which is poorly "targeted". This means the people on it are not likely to be interested in your type of food that you are serving. Lets' say that you have an Indian restaurant. Let's face it your market is much smaller than if you serve comfort food.

A "good list" is a list which is a good match for interest in type of operation.

A "bad list" is a list which is a bad match for interest in your type of restaurant.

House List, Response List, Compiled List

The 3 basic kinds of lists that you can use in order of their effectiveness are:

1. Your own list of prospects and customers. This is a list that you collected with your own personal marketing efforts. This is known as a house list. These people are most likely to respond to your offers, because they have responded in the past. It is easier to sell to people who have bought already. You own this list.

2. A response list is a list of people that have actually done something. They have either purchased something from the people who put together the list that their name came from or inquired in response to some offer. The last way they could have arrived on the list is to have asked to be on the list.

   Presumably if they are on a response list the people on the list have some level of interest in the topic or purpose of the list.

   This type of list is less effective than your house list is likely to be. They have not previously responded to you, but have responded to someone in a related area
   (if you have purchased a correctly targeted list).

   You can purchase a local list from a list broker or build up your own mailing list. Check our blog for tips on how to build your own mailing list.  

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